Crochet! Fringe! Beadwork! H&M’s 2025 summer collection has arrived, and it has all the markings of designer resortwear.
If you have any sun-clad plans this summer, be it a beachside holiday or simply dressing up for an al fresco dinner in the city, you’ll want to take a peek at H&M’s new-in section. Once again, the high street hero has brought an expensive feel to its affordable summer buys, with a high summer spin that we’re all ready for.
(Image credit: H&M)
With the high temperatures upon us, there’s no time like the present to start thinking about our summer wardrobes. The collection has a holiday feel with bold fringing, elevated swimwear and chic co-ords, that will be the blueprint of my packing list this summer, with various pieces featuring in my city looks too.
The colour palette is incredibly high-end looking, with a selection of deep brown and red shades, complemented by a smattering of crisp whites and creams. Texture plays a key part in elevating this collection to designer heights, with fringe details accenting dresses, co-ords and skirts as well as intricate weave bolstering the designer feel of various pieces.
Keep scrolling to explore the 9 H&M summer collection buys that will sell out first, and explore more of the designer-looking collection.
Shop the 9 H&M Summer Collection Buys That Will Sell Out First
H&M
Fringed Crochet-Look Dress
The fringe detailing is so fun! Accent the deep brown shade with gold jewellery.
Note the sweet shell charms on the ends of the tie details.
The drape and colour of this co-ord is just so good.
H&M’s textured flip-flops have been selling out so fast this season. Now they come in a sleek burgundy shade.
H&M
Padded-Cup Cut-Out Swimsuit
Metallic accents always take a swimsuit to new heights, and the rope straps and cut outs make this a real standout.
Bold, brilliant, and straight in my basket.
H&M
Frayed-Edge Twill Top
Mix and match this co-ord with the rest of your wardrobe, whether you’re strolling down sandy beaches or cobbled city streets.
The voluminous shape of these trousers is just so good.
Shop More H&M Summer Collection Buys I Really Rate
H&M
Maxi Halterneck Dress
The backless design is so good.
Throw over swimwear, or pair with linen trousers for everyday.
H&M
Cotton Drawstring Shorts
Shorts season is upon us, and you’ll appreciate having this light pair in your wardrobe on the warmest days.
H&M
Fringe-Trimmed Strappy Dress
You can easily dress this up with mules and bold jewellery.
A light layer that you’ll rely on all summer long.
H&M
Frayed Paper Bag Shorts
H&M
Seashell-Detail Necklace
Seashell jewellery is on the rise for summer.
H&M
Crochet-Look Strappy Top
It’s hard to believe that this intricately woven top comes from the high street.
Layer over swimwear as you move from beachside cabana to al fresco lunches.
H&M
Braided Heeled Sandals
All the pieces in this collection can be elevated simply with the addition of these sleek braided heels.
H&M
Voluminous Maxi Dress
The ultimate throw-on-and-go dress.
A nice top that you can rely on well beyond holidays.
H&M
Fringe-Trimmed Midi Skirt
If your black satin skirt works overtime, give it a day off by swapping in this striking fringed style.
This kind of elevated sandal has been around for years and still feels contemporary.
H&M
Padded Bandeau Bikini Top
It’s time to start thinking about summer swimwear, and I’m starting with this chic yet affordable bikini.
H&M
Tie Tanga Bikini Bottoms
I love bikini bottoms with adjustable tie sides.
Vest tops are a staple all year round.
H&M
Fringed Crochet-Look Skirt
Bring a summery edge with bold fringing.
