At Lulus, we’re dedicated to making sure our employees, customers, and partners feel seen and celebrated. In honor of Black History Month, we’re spotlighting some amazing Black members of the Lulus community as they share their stories, reflect on what this month means to them, and inspire us with their creativity and impact.
Patrick Buchanan, Lulus SVP Brand Marketing
Lulus: What does Black History Month mean to you?
Patrick Buchanan: Black History Month is a time of reflection, celebration, and action.
For me, it’s about honoring the people who paved the way—those whose stories don’t always make it into textbooks but whose impact is undeniable. Growing up in a place where I didn’t always see people who looked like me, I learned the importance of representation early on. That’s why I’ve made it my mission to help tell stories that matter, amplify diverse voices, and create opportunities for the next generation. Black History Month isn’t just about looking back; it’s about recognizing how Black culture and contributions continue to shape industries, culture, and society today. Whether in marketing, fashion, or storytelling, I see it as a moment to uplift, inspire, and keep pushing for meaningful change—not just in February, but year-round.
Lulus: How do you celebrate Black History Month?
PB: I celebrate Black History Month by actively engaging with and uplifting Black voices. I make it a point to read and share Black stories, using my platforms to amplify Black creators, entrepreneurs, and thought leaders, ensuring their contributions reach a wider audience.
This year, I interviewed my aunt, Dr. Lula Drewes, who was the first Black person to attend Transylvania University. I wanted to share her story with my community, highlighting her journey and the barriers she broke. I also celebrate by supporting Black-owned businesses and continuously learning about the impact of Black culture in shaping the world we live in.
Lulus: What makes you proud?
PB: I’m proud to work for organizations that prioritize diversity not just in people, but in thought, because recognizing and embracing different perspectives ultimately makes businesses stronger. It’s inspiring to see companies understand that diversity isn’t just a checkbox; it’s a key driver of innovation and success. I’m also incredibly proud to see young people of color continue to break barriers, redefine industries, and create spaces where they can show up authentically. Watching them push past obstacles and thrive reminds me how far we’ve come and how much further we can go.
Sabria Sparrow, Lulus Ambassador
Lulus: What does Black History Month mean to you? What’s your favorite thing about Black culture?
Sabria Sparrow: For me, Black History Month is about recognizing all of the incredible contributions of Black Americans. It’s an acknowledgement that Black History is American History, and that American culture wouldn’t be what it is today without Black people’s contributions. My favorite thing about Black Culture is how effortlessly cool it is. It defies dominant narratives to create its own, and within it is a counterculture that all marginalized communities can relate to in some aspect. We’ve created so much from nothing, to now creating a culture that contains some of the most sought-after and influential trends and aesthetics in both America, and arguably, the world.
Lulus: How would you describe both your fashion and content creation style?
SS: My personal style is a mix of minimal and feminine with some subtle boho elements that highlight my creative personality. Like many amazing Black creators, I try to defy prevalent historical narratives surrounding Black womanhood and femininity. In my content creation, I love playing with minimalist visuals, such as clean lines, European-inspired architecture, and simple outfits that can be recreated using pieces in one’s own closet.
Lulus: Any advice you wish you had when you first started as a creator?
SS: Advice I wish I had when I first started as a creator is to truly just be yourself and allow your intuition to guide what feels right for you. Don’t follow trends that don’t resonate with you, and alternatively, don’t be afraid to be different or outside of the box. What makes your content impactful is that it’s you; no one else can replicate what you already naturally are. Also, practice makes perfect: The more you create, the better at it you will inevitably get.
Lulus: What do you think brands can do to better amplify Black voices and creators?
SS: In my opinion, to better amplify Black voices and creators, brands can ensure not only that they have black people on their teams and in their workplaces, but that Black creators are represented on their most visible channels. And I don’t mean just 1-2 photos every now and then to meet a diversity quota–I mean truly valuing the input and contributions of Black creators in a way that their integration is seamless and authentic, rather than forced. With so much controversy around representation at this time, it’s important that brands cut through the noise, remain committed to diversity in every aspect, and ensure that not only are they bringing Black creators onto campaigns, but that the people in charge of said campaigns are checking their own biases and treating Black creators equitably.
Mikesha Calhoun, Lulus Associate Director of Talent, Culture, & Learning
Lulus: What does Black History Month mean to you?
Mikesha Calhoun: To me, Black History Month is more than just a time to celebrate the achievements and contributions of Black Americans—it is a time to honor, acknowledge, and pay homage to the legacy that built this country. Black history is American history, and it should not be confined to the shortest month of the year but should be woven into every facet of this country, from federal legislation to everyday school curricula. As a proud Black woman, I honor my ancestors daily and strive to make them proud by carrying on their remarkable legacies.
Lulus: How do you celebrate?
MC: I celebrate Black history every day through my actions, my advocacy, and my commitment to uplifting my community. As a proud member of Delta Sigma Theta Sorority, Incorporated, I stand on the shoulders of our 22 phenomenal founders by upholding our core principles of scholarship, service, sisterhood, and social action. I honor their legacy by engaging in community service, supporting Black-owned businesses, mentoring the next generation, and continuing the fight for justice and equity.
Beyond my sorority’s mission, I celebrate by continuously educating myself and others about Black history, ensuring that the contributions of Black Americans are recognized and valued year-round. Whether it’s amplifying Black voices, participating in civic engagement, or advocating for policies that promote equity, I strive to make an impact that extends beyond just one month. For me, celebrating Black history is not just about reflection, it’s about action, progress, and a commitment to carrying forward the legacy of those who paved the way.
Lulus: What makes you proud as a Black woman?
MC: I am proud of the resilience, brilliance, and contributions of Black people throughout history. I take pride in standing on the legacy of my ancestors and continuing their fight for justice, equity, and progress. As a Black woman and a proud Delta woman, I am honored to carry forward the principles of my Sorority. What makes me proud is knowing that I am part of a rich history of strength and excellence, and that I have the opportunity to uplift my community and inspire future generations.
Tutu Adeyeni, Lulus Ambassador
Lulus: What does Black History Month mean to you? What’s your favorite thing about Black culture?
Tutu Adeyeni: Black History Month to me is a time I get to really appreciate the richness of my skin and reflect on how far we’ve come as a community. I love Black people and I love the diversity in our culture. I also love how our culture is so full of love.
Lulus: How would you describe your style and your content aesthetic?
TA: I would describe my style as bold and colorful.
Lulus: Is there anything you wish you knew when you first started out?
TA: I wish someone told me that it was okay to take my time to figure out my own style.
Lulus: In your opinion, how can brands better amplify Black voices and creators?
TA: Pay Black creators and afford them the same opportunities as their white counterparts.
Shantell Ford-Faithful, Lulus Talent Engagement & Development Specialist
Lulus: What does Black History Month mean to you?
Shantell Ford-Faithful: Black History Month reminds me of the strength and resilience of my ancestors. It’s a time to reflect and express deep gratitude for those who came before me—people who sacrificed and took risks that directly shaped my life. Their struggles weren’t in vain, and I carry their legacy with me every day.
Lulus: How do you celebrate?
SF: I usually honor this time by prioritizing my physical and mental well-being through rest—something my ancestors rarely had the privilege to do. I also take the opportunity to deepen my knowledge of Black historical figures whose contributions have gone unrecognized for far too long. In doing so, I pay tribute to their legacy while embracing the freedoms they fought for.
Lulus: What makes you proud to be Black?
SF: Seeing Black people across generations come together and build bridges is truly heartwarming. So many forces try to divide us, yet when we choose community despite those challenges, it fills me with hope. That connection—rooted in shared history and resilience—is the ultimate reminder of our strength.
Aliyah P., Lulus Ambassador
Lulus: What does Black History Month mean to you? What’s your favorite thing about Black culture?
Aliyah P.: To me, Black History Month is a time to reflect, honor, and celebrate Black people and our ancestors’ contributions to society–and how they continue to inspire today. One of my favorite things about Black culture is how much pride, creativity, and self-expression we take in our hair. From curls and coils, to braids and locs, silk presses, and so much more. My signature hair is braids! But I love having fun with different styles and embracing the versatility of my hair.
Lulus: How would you describe your content creation style? Your fashion aesthetic?
AP: My fashion style is really just wearing what makes me feel good! I don’t have a specific aesthetic. I love to wear lots of colors and textures, but I also appreciate those classic and timeless pieces just as much. When it comes to my content creation style, the main thing that is important to me is realness and authenticity. I love to create content that resonates, and I aim to inspire others to embrace their true selves unapologetically.
Lulus: Any wisdom you wish you had when you started as a content creator?
AP: A piece of advice that I wish I had when I first started as a creator is not to compare myself to others and to not rush the process- everyone has their own journey and timeline. It’s easy to get caught up in that. But in focusing on my journey and building my community, I have continued grow and thrive in the space.
Lulus: What can brands do to better amplify Black voices and creators?
AP: Brands can better amplify Black voices and creators by ensuring they give Black creatives the same access to opportunities and that they are committed to diversity and representation 24/7/365–behind and in front the scenes.
Brittany Scott, Lulus Senior Replenishment Buyer
Lulus: What does Black History Month mean to you?
Brittany Scott: Black History Month is a time to honor and uplift the incredible achievements and contributions of Black people to American democracy, culture (including, of course, fashion) and the world at large. It’s an opportunity to share the stories and experiences of Black individuals who’ve shaped history, to dive deep into the richness of Black culture, and to reflect on the relentless struggle of past generations who fought for freedom and equality. It’s about promoting understanding, embracing diversity, confronting the racism that still exists today, and supporting the ongoing advancement of the Black community. It’s a reminder that our history is powerful and that our future holds infinite potential.
Lulus: What do you do to celebrate Black History Month?
BS: I celebrate by honoring the profound legacy of Black people, recognizing their achievements and contributions both to this country and to the world. I take time to reflect on and share the stories of Black individuals—past and present—who’ve paved the way, who’ve fought through adversity, and who’ve built lives and legacies that continue to inspire. I work diligently in supporting black-owned businesses all year, but particularly during Black History Month. Celebrating Black History Month for me means amplifying voices and experiences and taking pride in the rich history that continues to guide my own journey and the journey of my family.
Lulus: What makes you proud?
BS: I am deeply proud of Black culture—the creativity, strength, and vibrancy that has shaped the world in ways both big and small. I am proud of the resilience and versatility of Black people, who continue to thrive and build despite centuries of adversity. I am proud of the trailblazers—those who fought for progress and change, who broke barriers and faced unimaginable hardships and violence. I am proud of my family—both past and present—whose strength and determination created opportunities, even in the face of systemic obstacles. I am proud of myself, for standing tall and confronting stereotypes, for pushing back against microaggressions, and for constantly fighting to be seen and heard in a world that often overlooks people who look like me.
LynnVayanah Joseph, Lulus Ambassador
Lulus: What does Black History Month mean to you? What’s your favorite thing about Black culture?
LynnVayanah Joseph: Black History Month means celebration, empowerment and resilience. A time to highlight black excellence and contributions. It is a great opportunity to highlight the achievements and history that deserve to be recognized. My favorite thing about black culture is our creativity, specifically our hairstyles.
Lulus: How would you describe your fashion and content styles?
LJ: My fashion style is a mix of elegant, creative, and trendy. I love experimenting with different looks, blending timeless elegance with modern trends. Whether it’s a chic, sophisticated outfit or something more comfy. For my content, I focus on showcasing beauty and fashion in a way that’s both stylish and creative, bringing together unique makeup looks and outfits that inspire confidence.
Lulus: What advice would you give creators just starting out?
LJ: My advice would be to keep going and stay consistent. In the beginning, it’s easy to get discouraged, but persistence is key.
Lulus: What do you think brands can do to better amplify Black voices and creators?
LJ: I believe brands can amplify Black voices and creators by being more inclusive and offering equal opportunities. It’s important for brands to not only highlight diverse voices but also ensure that Black creators are given the same access to collaborations, resources, and visibility as others, creating space for authentic stories and experiences.
Mikhaela Frazier, Lulus Customer Service Operations
Lulus: What does Black History Month mean to you?
Mikhaela Frazier: Black History is the celebration of all our people have accomplished: the contributions we have added to history, society, culture, and more. This is a time for us to honor our people and our legacy, as we are often times forgotten about or brushed over.
Lulus: How do you celebrate Black History Month?
MF: As a child my family has always celebrated our culture and history. With my children, we read up on black inventors, civil rights activists, and more. We watch movies that pertain to our culture and history; they just recently watched Crooklyn. Our music, movies, literature from black poets and authors is important, so I definitely am on it with how I raise my kids knowing our history.
Lulus: What makes you proud?
MF: I was raised to be proud to be black, always. We have our own style, language–we as people are just unique even when it comes to our hair! From the texture (kinky, coily, etc) to the styles, we are in our own lane. In every lifetime I will only want to be black–I love us. With all our people have gone through, even years before we even existed, we still have accomplished so much and still accomplish things till this day.
How are you celebrating Black History Month? Tell us in the comments or show us on Instagram and TikTok!
