JUDAH is back with a vengeance. The Melbourne-based label has just announced the release of its latest cut-and-sew streetwear collection, NEW JUDAH, launching May 8th at 8PM AEST. Titled DE HERTEFERSHIRE SUPPER, this drop isn’t just another seasonal update—it’s a statement of defiance, culture, and creative grit.
Shot in London and rooted in a global spirit, the collection fuses sportswear silhouettes with heavyweight craftsmanship: think knit jackets, technical nylon sets, boxy cotton tracksuits, and razor-sharp headwear. But the real headline? A bold collaboration with Nigerian-British artist SLAWN, whose irreverent, chaotic energy threads through the collection like a middle finger to convention.
Known for his explosive paintings and anti-establishment attitude, SLAWN adds a raw visual language to NEW JUDAH, injecting the garments with rebellious satire and a pointed critique of excess. The collection’s aesthetic takes aim at the “too-rich, too-polished” elite—championing the underdog, the hustler, the ones who know what’s real because they’ve lived it.
Cop the collection tonight online at Judah.com.
Klook.com
