Say “I Do!” to the first-ever Lulus Spring 2025 Wedding Trend Report! Think of this as an inside look at what’s hot and what’s not in wedding fashion.
It’s official: The days of cookie-cutter wedding fashion are over. In 2025, wedding wardrobes are bigger, bolder, and more expressive than ever. More brides are choosing elegant slip dresses, bridesmaids are mixing and matching like never before, and guests are making serious statements with daring silhouettes and unexpected colors.*
“Weddings are no longer about just one dress—they’re about an entire fashion experience,” said Laura Deady Holt, Chief Merchandising Officer, Lulus. “Brides are planning full wedding wardrobes, from the engagement party to the honeymoon, and guests are treating weddings as their own personal runway. We’re seeing more personality, more confidence, and more individuality than ever before.”
Ahead, Lulus’ Spring 2025 Wedding Trend Report reveals what’s in, what’s out, and what you need to know about this year’s biggest wedding fashion moments.
Inside the Trend Report: The Fashion Every Wedding Attendee Will Be Wearing This Year
Bridal Trends: Sheer and Effortless
Modern brides are rewriting the rulebook, exuding confidence by showing skin, and breaking tradition with lighter fabrics, fluid silhouettes, and subtly revealing details. As they embrace sheer, airy materials, we’re seeing brides shift toward lightweight, romantic designs and sleek silhouettes for a fresh take on bridal elegance.
- Lace remains a classic choice while tulle (+138%) and mesh (+52%) are seeing a significant rise as brides embrace lighter, ethereal fabrics.
- Slip dresses (+107%) are leading the way, and cowl (+251%), square (+81%), and sweetheart (+37%) necklines are proving that understated elegance is in.
- Searches for “wedding dress” on Lulus.com have jumped 258%, highlighting that brides are turning to Lulus for their dream gown.
Bridesmaid Trends: Romantic, Mismatched, & Playful
Gone are the days of the whole bridal crew wearing the same dress. Bridesmaids are ditching uniformity in favor of mix-and-match styles, trading the traditional copy-paste look for unique fabrics, ultra-feminine silhouettes, and soft feminine hues. The result: A bridal party aesthetic that has more personal style and individuality but maintains a cohesive look.
- Tiered dresses are up 110%—because movement and texture matter.
- Pastel hues dominate, with sage green (+89%) and purple (+53%) leading the charge for modern bridal parties.
- Bridesmaids are baring more skin, with strapless (+96%) and sweetheart necklines (+100%) on the rise.
- Searches for “bridesmaid dress” on Lulus.com have surged 250%, and sales in Lulus’ Bridesmaid Dresses Under $100 category are up 45%–because affordability is still a top priority.
Wedding Guest Trends: High Fashion Meets High Drama
Guests are treating weddings as red-carpet moments—and the numbers prove it.
- Black maxis with very bare open backs are stealing the show. Lulus’ Love In Your Eyes Black Knotted Mermaid Maxi Dress alone experienced an extraordinary spike in popularity, with review commentary such as, “Being able to enter my stats, and trusting the sizing has worked in my favor. I looked fabulous! The quality of fabric, the workmanship, the dress was stunning, the price unbelievable!!!!”
- The Exquisite Refinement Black Backless Maxi Dress also quickly became a standout favorite, with demand soaring shortly after launch. Customer Lauren C. says, “Don’t hesitate! I loved this dress in so many ways. I was amazed by the quality and feel…Felt like royalty all night!”
- Florals are flourishing. Lulus’ Beautiful Soul Burgundy Floral Twist-Front Maxi Dress has seen an unprecedented surge in demand, with customer Emily W. calling it, “The Best Wedding Guest Dress!”
- Mock neck silhouettes are making a comeback (+74%), and strapless styles are adding a touch of sophistication to guest looks.
- TikTok and Instagram have made wedding guest fashion a moment, with millions of views under trending hashtags like #WeddingGuestLook.
Weddings Are Now Multi-Event Fashion Experiences
Brides aren’t just shopping for their ceremony dress—they’re curating entire wardrobes for every event leading up to the big day and even through the honeymoon.
- Engagement Parties: Column silhouettes (+43%) and square necklines (+28%) dominate.
- Bridal Showers: Lace is down 70%, while satin and A-line gowns take center stage.
- Bachelorette Parties: Searches for “white mini dress” jumped 37%, proving short, flirty styles are a must-have.
- Rehearsal Dinners & Receptions: Strapless styles and square necklines are gaining traction.
- Honeymoons: Sweater knit dresses, column, and tiered styles are trending upward.
What’s Driving These Trends? Social Media, Culture & Affordability
- The Attainable Luxury Mindset: Brides and bridesmaids today know they don’t have to sacrifice quality and value to score high-end style. More are stepping into fashion-forward wedding looks at prices that don’t break the bridal budget, making Lulus their go-to for effortlessly chic, thoughtfully designed pieces–and proving luxury can be both dreamy and doable.
- Celebrity Influence: Hailey Bieber’s corset-style tulle and lace dress aesthetic is still shaping bridal trends, while Alex Cooper’s structured silhouettes and statement accessories are influencing modern brides.
- TikTok’s Wedding Takeover: From mismatched bridesmaids to viral wedding guest dress hauls, social media is reshaping how people shop for wedding attire.
What’s Next: The Future of Wedding Fashion
- Customizable Bridal Looks: Detachable sleeves, mix-and-match separates, and convertible dresses are gaining traction as brides look for ways to express their unique style and switch up their look from ceremony to reception.
- Statement Accessories: Gloves, capes, scarves, and bold veils are making a comeback.
- Destination Wedding Styles: Lightweight, travel-friendly gowns are becoming a must-have for jet-set brides.
- Exclusive Capsule Collection with Elliatt: In April, Lulus will launch an exclusive, limited-edition wedding and event wear collection in collaboration with Australian brand Elliatt. Blending Lulus’ accessible luxury with Elliatt’s signature modern sophistication, this capsule of elevated, fashion-forward pieces is perfect for weddings and special occasions.
Lulus’ Top Three Bridal Look Predictions in 2025
Brides in 2025 are embracing structured silhouettes, corsetry, and sheer details for a modern, elegant, and sultry bridal look.
- Basque Elongated Waists: The drop-waist trend is making a comeback, accentuating the waistline with a flattering “V” or subtle “U” shape. Key fabrics include lace, woven satin, and taffeta. Trending looks include:
- Bria White Basque Waist Maxi Dress, a style customer Danielle W. described as “Stunning, looks high end! I love this dress and may not even go to a bridal shop to try any on. For loving it as much as I do and at THIS price point, I’m afraid I can’t beat it.”
- Beloved Promise White Lace Mermaid Maxi Dress, which customer Karen P. described as, “A Gorgeous Dress That Made Me Feel Amazing! I absolutely loved my wedding dress! It fit perfectly and made me feel stunning on my special day.”
- Corset and Bustier Bodices: Boning details create a snatched, structured look with a romantic edge. Looks are often paired with Basque waists for extra definition. Key fabrics include lace, satin, tulle and applique. Trending looks include:
- Sheerness: Sheer straps, bodices, and skirts add a delicate yet sultry touch, with lace, tulle and mesh leading the trend. Trending Looks include:
Fashion Starts at Lulus
From sultry bridal gowns to playful bridesmaid looks and statement-making guest dresses, 2025 is the year of bold, expressive wedding fashion—and Lulus is leading the charge.
With real consumer data, social media momentum, and a pulse on what’s next, Lulus continues to be the go-to destination for stylish, quality wedding attire at an accessible price. As weddings evolve into multi-event fashion moments, one thing is clear: the wedding wardrobe revolution is here.
*Report compiled from consumer demand, sales trends, and on-site search behavior from 1/3/24 to 3/1/24 compared to 1/1/25 to 2/28/25 on Lulus.com. Additional insights were gathered from Lulus’ customer reviews.
Which of these trends are you wearing this wedding season? Show us on Instagram or TikTok @lulus using #lovelulus! To shop looks for brides, bridesmaids, and guests in The Wedding Shop!
