Primer
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16 Father’s Day Gift Ideas He (or You) Will Love · Primer
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The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does. Father’s Day is complicated. ...

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These  Sunglasses Surprised Me · Primer
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The verdict. I’ve got a few pricier pairs of sunglasses I rotate, but I like having a cheaper pair I don’t have to baby: something I can throw on, ...

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The Getup: Sand · Primer
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An outfit built for spring plans. There’s something about this time of year, trips starting to get booked, weather warming up, that low-key thrill of ...

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17 Memorial Day Sale Picks to Grab Now + 4 Getups · Primer
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There are two kinds of summer gear. The stuff that makes the suitcase. And the stuff that never leaves the drawer. This list makes the cut. The best ...

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3 Fixes If You Hate the Way Your Pants Fit (That Have Nothing to Do with Your Waist Size) · Primer
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Constantly frustrated pants don't fit the way you want them to? Most guys assume if their pants don’t fit, they just need a different waist size. But ...

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9 Nike Sneakers Under 0 You’ll Want to Wear All Summer · Primer
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From vintage court staples to underrated everyday pairs, these summer-ready sneakers are steeply discounted and surprisingly versatile. Nike’s summer ...

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Chateau Vibes, Courtyard Rates · Primer
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A spring outfit that looks well-traveled. This outfit nods to the kind of style you see from your favorite European menswear influencers, a way of ...

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Midlife Crisis, but Make It Casual · Primer
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How to reinvent yourself and start a new chapter of your life. Life isn’t a one-way street. No matter how far you’ve followed one path, you can always ...

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The Spring Uniform You’ll Actually Wear · Primer
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Easy colors, no-fuss layers, and a vibe that works from errand runs to impromptu day dates. Some outfits are built for standing out. This one’s built ...

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The Shoes You Buy Will Last Longer If You Just Understand This · Primer
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The good, the bad, and the boogiemen of shoe construction. A lot of guys start wondering about shoe construction once they’ve moved past their first ...

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